INFLUENCER + PARTNERSHIP STRATEGY
Dream it.
As a trusted strategic advisor to C-suite and senior clients, Greg leads the development and execution of influencer marketing campaigns from planning to measurement, providing guidance on talent identification, compensation strategy, analytics, and risk management. He has designed and managed high-impact campaigns for brands including Wendy’s, JD Sport’s, Sprouts Farmers Market, Jack Link’s, Jockey, and Whataburger, consistently delivering measurable results with engagement rates and CTRs exceeding industry benchmarks.
Greg also established Empower Media’s agency-wide framework for influencer marketing, integrating industry-leading tools such as Sprout Social (Tagger), BrandWatch, Mintel, Gen Video, and Hypeauditor to inform audience targeting, performance tracking, and ROI optimization. Leveraging his elite network of executives at Interscope Records, Atlantic Records, CAA, Endeavor, and other top-tier agencies, he ensures rapid access to premium talent, enabling scalable, strategic influencer partnerships that drive tangible business outcomes.
Build it.
While at Fashion Fair Cosmetics, Greg launched the organization's first official influencer campaign by strategically partnering with LTK, Skeepers, and Sephora to drive strong sales in the first and second quarters. Working closely with celebrity makeup artist Sam Fine, Greg helped ensure the success of this campaign for the heritage beauty brand—America's first African American and women of color makeup line. Through these collaborations, Greg contributed to amplifying the brand's presence and driving meaningful results in a competitive market.
At ComplexCon 2025 in Las Vegas, over 70,000 attendees experienced a weekend of music, culture, and fashion. Young Thug, Yeat & Friends, Peso Pluma, Ken Carson, Central Cee, and 2hollis headlined the main stage with high-energy performances. The Air Jordan 4 “Brick by Brick” was crowned Sneaker of the Year, drawing huge attention from sneakerheads. A live VERZUZ showdown between Cash Money Records vs No Limit Records celebrated hip-hop legacies. Over 400 brands revealed exclusive drops, while immersive art installations, panels, and a food festival rounded out the experience. The event cemented its status as the ultimate blend of music, street culture, and lifestyle.
COMPLEX CON 2025
FINAL FOUR,
WHATABURGER.
Whataburger x Final Four 2025
JD SPORTS x DJ ENVY
Secured an exclusive product-placement deal with iHeartRadio, positioning a JD Sports mug within DJ Envy’s Breakfast Club studio set. The integration leveraged the show’s ~8M+ monthly listeners and high-volume viral video clips to amplify our three-week campaign, driving significantly increased brand visibility and maximizing ROI.
FF COSMETICS
Fashion Fair Cosmetics was founded by Eunice Johnson of Ebony and Jet magazines (Johnson Publishing Company) after she recognized a gap in the beauty industry. While working with European fashion houses like Christian Dior, Yves Saint Laurent, and Givenchy, she saw the need for cosmetics catering to Black women and women of color. After facing repeated rejection from American beauty brands, she took matters into her own hands—hiring a dermatologist and launching the first Black-owned, female-owned makeup brand in the U.S. Today, Fashion Fair’s legacy continues under the leadership of Desiree Rogers and Cheryl Mayberry McKissack and is available at Sephora.
CEO, Desiree Rogers and Greg Curtis @ Chicago Activation - Soho House
Dream it. Grow it. Do it!
a few efforts greg has done thus far