INFLUENCER + PARTNERSHIP STRATEGY
Dream it.
As a trusted advisor to C-suite and senior clients, Greg provides strategic counsel on influencer marketing, covering areas such as influencer identification, compensation, analytics, and risk management. Greg has spearheaded high-impact influencer campaigns for brands like Wendy’s, Sprouts Farmers Market, Jack Link’s, Jockey, and Whataburger, driving measurable success with engagement rates and CTRs that surpass industry benchmarks.
Additionally, Greg established Empower Media’s agency framework for influencer marketing, leveraging industry-leading tools such as Sprout Social (Tagger), BrandWatch, Mintel, Gen Video, and Hypeauditor. He also utilized his elite network of executives at CAA, Endeavor, and other top-tier agencies to fulfill high-demand talent requests, ensuring top-tier influencer partnerships and results for his clients.
Build it.
While at Fashion Fair Cosmetics, Greg launched the organization's first official influencer campaign by strategically partnering with LTK, Skeepers, and Sephora to drive strong sales in the first and second quarters. Working closely with celebrity makeup artist Sam Fine, Greg helped ensure the success of this campaign for the heritage beauty brand—America's first African American and women of color makeup line. Through these collaborations, Greg contributed to amplifying the brand's presence and driving meaningful results in a competitive market.
COMPLEX CON 2025
At ComplexCon 2025 in Las Vegas, over 70,000 attendees experienced a weekend of music, culture, and fashion. Young Thug, Yeat & Friends, Peso Pluma, Ken Carson, Central Cee, and 2hollis headlined the main stage with high-energy performances. The Air Jordan 4 “Brick by Brick” was crowned Sneaker of the Year, drawing huge attention from sneakerheads. A live VERZUZ showdown between Cash Money Records vs No Limit Records celebrated hip-hop legacies. Over 400 brands revealed exclusive drops, while immersive art installations, panels, and a food festival rounded out the experience. The event cemented its status as the ultimate blend of music, street culture, and lifestyle.
FF COSMETICS
Fashion Fair Cosmetics was founded by Eunice Johnson of Ebony and Jet magazines (Johnson Publishing Company) after she recognized a gap in the beauty industry. While working with European fashion houses like Christian Dior, Yves Saint Laurent, and Givenchy, she saw the need for cosmetics catering to Black women and women of color. After facing repeated rejection from American beauty brands, she took matters into her own hands—hiring a dermatologist and launching the first Black-owned, female-owned makeup brand in the U.S. Today, Fashion Fair’s legacy continues under the leadership of Desiree Rogers and Cheryl Mayberry McKissack and is available at Sephora.
CEO, Desiree Rogers and Greg Curtis @ Chicago Activation - Soho House
Dream it. Grow it. Do it!
a few efforts greg has done thus far