Marketing journalist Kimeko McCoy of Digiday interviewed Gregory Curtis Jr. on the growing influence of nano and micro-influencers in shaping Fortune 500 brand strategies across industries. Gregory provided data-driven insights and strategic expertise, highlighting their role in driving authentic consumer engagement and measurable business impact - read more here.
Gregory Curtis Spotlighted on NetInfluencer
As featured by journalist Cecilia Carloni, of NetInfluencer.com - Gregory Curtis Jr. is transforming influencer marketing at Empower Media into a full-funnel performance tool—not just a brand awareness play.
Gregory helps top brands like Whataburger and PetSmart connect with niche audiences, optimize media spend, and build long-term trust.
Greg told Digiday that Pinterest’s real DEI impact came from centering women of all sizes, abilities, and lifestyles—driving real sales lifts for CPG brands.
“I secured a feature for our Chief Diversity Officer to highlight the importance of DEI initiatives for mothers, fathers embracing paternity, individuals with disabilities, and others, emphasizing that diversity goes beyond race.”